Your LinkedIn profile could be positioning you as the go-to expert in your field right now. But you’re holding back, believing you need more credentials or waiting for someone else to discover you. Meanwhile, potential clients scroll past your profile and connect with other people who consistently demonstrate expertise. By showing what you already know, you can build authority that attracts opportunities without chasing them. I quadrupled my LinkedIn following in 2024 by sharing expertise consistently. My AI for Coaches newsletter is about to hit 11,000 followers without any promotion. This growth came from understanding that LinkedIn isn’t where you go to become an expert. It’s where you show you already are one. Here’s how to position yourself at the centre of your industry conversation.
LinkedIn demands your expertise, not just your presence
LinkedIn has grown to over 1 billion users, with 310 million people logging in each month. But only about 1% of users create content regularly. This massive gap between viewers and creators presents an extraordinary opportunity for you, if you’re willing to share your knowledge. When you consistently demonstrate expertise, you stand out automatically.
Turn client questions into valuable content
Every client conversation contains potential LinkedIn posts. Pay attention to questions that come up repeatedly in sales calls or client meetings. These questions show exactly what your audience wants to know. Keep a simple document where you record common questions. Each week, turn one question into a LinkedIn post that provides a clear, actionable answer. Posts with practical advice get shared. You’ll likely see higher engagement than with generic motivation. When you address specific challenges your audience faces, they see you as someone who understands their world.
Break down your methods into teachable frameworks
Your professional methods might seem obvious after years of practice, but they’re gold to someone still figuring things out. Share your approach by breaking complex processes into simple steps anyone can follow. If you help clients with marketing strategy, outline the three questions you always ask before creating a campaign. If you’re a leadership coach, share the assessment framework you use to identify team strengths. When you build your LinkedIn presence with practical frameworks, potential clients see exactly how you think and solve problems. They can see how it might work for them. This transparency builds trust faster than any credentials list.
Share real results with permission
Stories convince more effectively than statements. With their permission, share client transformation stories that demonstrate your impact. Focus on specific results and the process that created them. LinkedIn posts that include personal stories or case studies receive 2-3 times more engagement than those that simply share generic tips or advice. For maximum impact, include measurable outcomes and timeframes. A post about helping a client increase revenue by 40% in 90 days tells a compelling story that positions you as someone who delivers concrete results.
Challenge conventional wisdom with experience-backed alternatives
Stand out by offering fresh perspectives based on your unique experience and results. This approach positions you as a thought leader who thinks independently. You don’t copy others. You set the standard. Challenge the status quo while offering a better alternative to be remembered for your work. Your unique viewpoint becomes your signature, earning you more followers than posting information that everyone already knows.
Create a system for consistent expertise sharing
Consistency builds expert status faster than random brilliance. Decide which area of expertise you want to be known for and create content that demonstrates your knowledge. When you show up consistently with valuable insights, your audience learns to trust your expertise. Your system doesn’t need to be complicated. A simple rotation between client success stories, methodology breakdowns, and industry insights creates a balanced content mix that positions you as the expert in your field. Create high-converting LinkedIn content that speaks directly to your audience’s challenges.
Position yourself as the LinkedIn profile your clients want to follow
Sharing your expertise freely on LinkedIn helps others while positioning you as someone worth remembering when the timing is right for clients to buy. You build trust by showing how you work, how you think, and who you help. Start with what you already know. Turn client questions into valuable posts that solve common problems. Break down your methods into frameworks anyone can apply. Share transformation stories that prove your approach works. The fastest way to position yourself as an expert on LinkedIn is to consistently demonstrate expertise rather than claiming it. One strong post each week can change everything. So get sharing.
